After studying at the Ecole Supérieure de la Mode in Paris, Virginie Aracil initially began working in textile. She became a children’s clothes designer at the Galeries Lafayette and launched her own brand of textile accessories, which already featured M. Bear, in 2002 with Coq en Pâte. M. Bear also appeared in an app (Europa Apps), until she joined forces with Bayard Editions… giving rise to a beautiful ABC book, followed by other fun creations. In June 2019, Virginie collaborated with Monoprix, for which M. Bear is the mascot.