Serge Bloch is Bayard’s art director. He also contributes to the press and advertising in France and the USA, and of course he is the author of SamSam and the illustrator of « Max and Lili. » In 1998 he published his first illustrated children’s book with Bayard: « Sam et son papa. » It was reprinted in 2009, the year he published « Zouk, sacrée sorcière »!